It’s no secret that fashion often fails on the sustainability front. Going the extra mile to source materials that are recycled, organic, biodegradable, or vegan can be cost-prohibitive for upstart brands—and this doesn’t even scratch the surface in terms of the barriers brands are facing. While luxury labels like Stella McCartney have long been leaders in the sustainability space, more affordable brands are also doing their part with plenty of under-$150 options.
I happen to love Danish brand Ganni’s stance on the subject. Fashion equals consumerism, and consumerism simply isn’t in the best interest of our planet, and Ganni is transparent about this conundrum. “We don’t identify as a sustainable brand. We recognize the inherent contradiction between the current fashion industry that thrives off newness and consumption, and the concept of sustainability,” Ganni explains on its website. “So instead, we’re focused on becoming the most responsible version of ourselves. Committed