Last summer feels like a very long time ago, doesn’t it? Many snowflakes have fallen between now and then, but swimsuit season is coming yet again, and there’s been plenty of time for retailers and shoppers to move on from one of the biggest swim trends of 2018. We asked Edited, one of our most trusted sources, which swimwear trends are fading away and quickly accelerating this year. Edited is a fashion and retail technology company that uses shopping data to pinpoint the trends that people are embracing, and ditching, every season, and the results it unearths are always seriously enlightening.
On the subject of swimsuits, Edited market analyst Kayla Marci told us that the major 2019 trend that’s losing the popularity contest in 2020 is slogan one-pieces. Swimsuits with logos and such may have dropped, but there’s a replacement on the horizon. Keep scrolling to find out more on that front and to see which other swimwear trends Marci says are on the decline this year (plus what styles are replacing them).