Coach Is All About “Creature Comforts” for Fall 2021

For Fall 2021, Coach brought back its extended network of brand ambassadors, muses and friends for a continuation of “Coach Forever” — an approach to a collection that mixes the old with the new, and incorporates more entertainment in the presentation — first introduced in September. 

The title, “Coach Forever Season Two,” hints at the theme: television. It opens with Michael B. Jordan laying on a couch in his comfy clothes (Coach, of course) and flipping through channels on Coach TV. The options range from a fake “Friends,” a fake “Mean Girls,” a fake MTV-like music video showcase, a fake nightly news segment and even a fake home shopping network, starring J.Lo, Megan Thee Stallion, Rickey Thompson and more. Then, the proper Fall 2021 film, shot by Juergen Teller and featuring even more members of the Coach family (Kaia! Paloma! Binx! Jon Batiste! Wisdom Kaye!), begins. You can watch it in full, below. 

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