Dior Stages a Full-Out Fashion Show, Without the Audience, for Cruise 2021

Back in June, Dior CEO Pietro Beccari held a joint live-streamed press conference with artistic director Maria Grazia Chiuri to announce that the brand was moving forward with plans to present a live runway in Lecce, Italy for its Cruise 2021 collection, having postponed its original May 9 debut. 

“[For] Maria Grazia and I, luxury is emotions. When it comes to fashion, nothing carries the emotion of a real fashion show,” he explained. “We would like with this to send a message of hope, of optimism, and for some people, rebirth after this period of difficulty.”

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