Do not Name Gucci’s Work With Balenciaga a ‘Collaboration’

A glance from Gucci’s Aria assortment. Picture: Greg Avenel/Courtesy of Gucci

Nothing will get the style world buzzing fairly like a superb melding of the minds — in any case, one of many largest tales within the trade over the previous yr has been the co-creative directorship of Raf Simons and Miuccia Prada. Plus, the high-low mixing of brands is old hat by now, going back over two decades at retailers like Target and H&M. But a combination of two luxury houses? Now that’s nearly unheard of.

That’s why fashion insiders and fans alike are buzzing over the Gucci x Balenciaga pieces unveiled during the former’s Aria fashion show, directed by Floria Sigismondi, on Thursday morning. Just don’t call it a “collaboration” — or a capsule, for that matter. Per a press release from Gucci, creative director Alessandro Michele considers it a part of his “hacking lab,” in which he has “plundered the nonconformist rigour of Demna Gvasalia.” It’s worth noting that both are owned by Kering and are arguably two of the conglomerate’s brightest gems, which in a way makes it surprising this hasn’t happened sooner. 

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