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Tiffany Masterson, a former stay-at-house mum from Houston with no business (or magnificence) expertise, founded Drunk Elephant — one of many quickest growing manufacturers in Sephora’s historical past — in 2013 after identifying six common skincare ingredients she believed, after much analysis, have been at the root of her personal complexion points. Since she couldn’t discover a single brand that did not formulate with out not less than one among her suspected offenders — silicones, essential oils, fragrance and dyes, chemical sunscreens, sodium lauryl sulfate, and alcohol — she created her own. And her pores and skin modified.