Gabriela Hearst’s First Assortment For Chloé is Allegedly ‘4 Instances Extra Sustainable’

A glance from the Chloé Fall 2021 assortment.

Gabriela Hearst’s first collection for Chloé was released on what would have been the hundredth birthday of the house’s founder, Gaby Aghion. While Hearst made moves that nodded to the house’s DNA, like filming the audience-less, digital show in a part of Paris where Aghion once debuted her first show, there were also plenty of Hearst signatures, from the presence of ponchos to the well-considered leather bags. 

Perhaps the most significant Hearst-ism wasn’t a visual signature, but an ideological one: Hearst jumped into her first collection for the new house with her ecological consciousness in tact. She claimed in a press release that Chloé’s Fall 2021 collection could be considered “four times more sustainable compared to last year,” presumably referring to the house’s standards one year ago. 

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