How Buyers Adjusted to an Unusual, Mostly Digital Season

Khaite Spring 2021

Usually around this time, after a fashion month has wrapped, we ask buyers from top fashion retailers to share the looks they’re most excited to stock the following season. But since the Spring 2021 showing was not typical in any way, we’re doing things a little differently this time around.

In addition to asking what they’re buying, we had fashion directors from Ssense, Saks Fifth Avenue, Shopbop, Moda Operandi and Mytheresa reflect on this unprecedented season. Of all the people who travel from city to city to see collections in-person, that IRL interaction is perhaps most important for buyers, who need to touch and feel and understand the things they’re going to stock. Since that wasn’t an option for Spring 2021, they spoke about the ways in which the way they do their jobs changed. 

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