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Probably the most surprising factor in regards to the licensing world is that the majority customers do not actually give it some thought or realize it exists. Yet, after I tell people about what I do, all of a sudden it appears actually obvious they usually start talking about their favorite collaborations. This area isn’t as broadly identified, but so lots of the merchandise and campaigns you see everyday—like when a Keith Haring dancing figure is on a Uniqlo tshirt or D’USSE Cognac’s latest print commercial features Jay-Z looking at a Jean-Michel Basquiat painting—would not exist with out licensing.

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