Maison Margiela’s Fall 2020 Artisanal Co-Ed Collection Reflects Our Desire for Transparency

Back in January, John Galliano presented his Spring 2020 Artisanal co-ed collection for Maison Margiela in Paris on a bright pink runway. The voluminous garments we saw then were full of life and color. But now, after months confined to our homes, the line has muted its cheery palette. 

For Fall 2020, Galliano is pulling back the curtain back on the creative process, allowing viewers to marvel at the work of the fashion house’s atelier teams through a short film. Captured by Nick Knight, the virtual presentation is a collage of narrative imagery, Zoom meetings and documentary footage recorded after Maison Margiela reopened following the lockdown. (According to a press release, the Artisanal and atelier teams were fitted with GoPros, while drones hovered over fittings and thermal cameras captured the heat of the process work.) The result, is a first-person point of view of how a couture-quality range is made. 

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