Olivier Rousteing Presents a (Slightly) More Relaxed Interpretation of Balmain Signatures for Spring 2021

This may be an unprecedented Paris Fashion Week, but Olivier Rousteing returned to the runway format for Balmain‘s Spring 2021 debut on Wednesday. However, it wasn’t, strictly speaking, a typical Balmain show. 

Firstly, as many celebrities, stylists and other “friends of the brand” couldn’t travel to sit front row, the French fashion house displayed live video feeds of the would-be guests watching the show on LG screens across the first three (empty) rows of one side of the runway. This portion of the event, the designer explained in the show notes, was called “Community.”

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