Saks Potts’s Paparazzi-Inspired Spring 2021 Lookbook Has Major Carolyn Bessette Kennedy Energy

As a whole, this digital fashion month has been pretty (understandably) underwhelming, with a few exceptions where designers got exceedingly creative or did something that made us smile. One of these was Saks Potts, which did something, well, very cool for its Spring 2021 lookbook. 

Shot by photographer Joséphine Lochen, the images were made to look like paparazzi photos, complete with watermarks. And they’re Khloe-Kardashian-dressing-up-as-Kris-Jenner-level convincing — only instead of Jenner, the lookbook’s main model, Laura Bergh, is a dead ringer for the late, beloved style icon Carolyn Bessette Kennedy. (In some of the pictures, the blonde beauty is even seen canoodling with a handsome John F. Kennedy Jr. lookalike, backwards baseball cap, dad sneakers and all.) Though it was shot in the Danish countryside, the lookbook’s backdrop could easily stand in for Cape Cod or Martha’s Vineyard. Then, the styling recalls Bessette Kennedy’s well-documented aesthetic, down to the oval-shaped sunglasses, the headscarves and the long coats. 

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