Virginie Viard Strips Chanel Down to Its Commercial Core for Fall 2020

Kaia Gerber on Chanel’s Fall 2020 runway.

During Karl Lagerfeld‘s time at Chanel, he established the brand’s runways as a moment of excess, with over-the-top sets featuring waterfalls or beaches to the flashy themes carried out down to the last handbag. But now, Virginie Viard is in charge. And she’s ushering in her vision for the brand — one largely stripped of the fantasy to reveal its most commercial (read: wearable) core. 

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