What Fashion Week Is Like When You Work in ‘Designer Relations’

New York Fashion Week is, indeed, somehow, happening, amid… well, everything. 

One of the major players in making it a (social distance-compliant, Governor Andrew Cuomo-approved) reality this September is IMG, which manages the calendar for New York Fashion Week: The Shows and nyfw.com. Whereas in the past, crowds would gather at Spring Studios in downtown Manhattan to sit elbow-to-elbow at runway shows, stand in line to enter presentations (or ride the elevator) and partake in other activities that are hard to fathom in a time of pandemic, most new collections will be unveiled online — with the exception of a handful of live events, which will be limited in attendance and held outdoors (and, in some cases, sponsored by Lowe’s). There will also be panels, videos and other content that can be consumed digitally and that allows designers to participate in the event without having to produce a full line. 

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