• M.J Queen Beauty & Style

    Hi, guys!! At IT, the shopper has helped steer the brand from the beginning. Their natural engagement — speaking amongst themselves on message boards earlier than Instagram was even a thing — gave beginning to what has turn out to be one of the model’s key defining pillars: the can-you-imagine-it before-and-after picture. They impressed me to do my own,” says Lima, who famously removed half of her full-face makeup during her first look on QVC, where IT is as we speak the quantity-one overall magnificence brand. Lima’s military of IT Women (now trademarked), named themselves, calling in, one at a time, talking to her dwell. They felt there was lastly a…