After a Yr of Digital Reveals, Do We Nonetheless Want IRL Trend Week?

Trend week is in a little bit of a wierd place proper now. It isn’t simply that the considered congregating in a tiny house to have a look at garments feels considerably jarring (to place it calmly), when there’s an ongoing pandemic and a lot of the world remains to be tip-toeing out and in of lockdowns. It is also that the entire idea of trend reveals, the place folks fly from everywhere in the world to see collections that will not be launched for an additional six months, appears odd in an period of smartphones and prompt gratification, to not point out our rising consciousness of the problematic penalties of jet-set life.

Covid-19 forced brands to rethink how they present their collections, and many stepped up to the challenge. Virgil Abloh’s Louis Vuitton skipped Paris and presented its Spring 2021 menswear collection in a post-lockdown Shanghai. Demna Vasaglia’s Balenciaga debuted Fall 2021 via a video game. Alessandro Michele’s Gucci, meanwhile, shot not one, but seven films to promote its Overture collection, featuring an A-list cast including Harry Styles and Billie Eilish. Even the brands without luxury conglomerate backing have made do with less lavish photo and video presentations, cleverly transmitting their new visions for the season through laptop screens rather than IRL runways. (Collina Strada’s Animorphs immediately come to mind.)

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