Alessandro Michele’s Gucci Is Proper at Residence in Hollywood

“Meet me on Hollywood Boulevard,” learn a cocktail serviette signed by “Lallo” (apparently Alessandro Michele and I are on a nickname foundation)  and delivered to me dressed up as crime-scene proof. With that mysterious invite, Gucci set the scene for a cinematic Spring 2022 present.

I dwell simply north of the well-known avenue, and as I turned onto it Tuesday night time, I instantly noticed searchlights beaming by means of the sky and could not assist however really feel a bit giddy, regardless of venturing in direction of an intersection I often keep away from.

Residence to flashy billboards, landmarks like Grauman’s Chinese language Theatre, the Dolby Theatre, the Hollywood Roosevelt Resort, the Laborious Rock Cafe and the Hollywood Stroll of Fame — and, often, an abundance of Los Angeles’s well-known visitors — the intersection of Hollywood & Highland is our Instances Sq.. To take over the entire block for a Tuesday night time style present is not any small feat, however it was a giant second for Gucci: The model turned 100 this yr, hadn’t held an in-person runway present since February of 2020, and occurs to be the topic of a major motion picture coming out later this month. Plus, Michele has been drawn to celebrity culture throughout his tenure at Gucci, and music and film stars seem drawn to him. Having activated in Tinseltown on several occasions — from sponsoring the annual LACMA Art + Film Gala to taking over the Hollywood Forever Cemetery for a perfume launch — and imbuing collections and campaigns with nods to L.A., it was only a matter of time before the brand put its ample resources into a proper runway here.

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