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Clear-centered brands and retailers like Goop, Follain, Beautycounter and Credo mix commerce with content, offering education on elements and well being considerations, and publishing lists detailing the substances and chemical compounds one won’t ever find in the merchandise they make and promote. Prime offenders embrace hormone and endocrine disruptors (parabens, phthalates, chemical sunscreens like avobenzone and oxybenzone), suspected and recognized carcinogens (certain preservatives, formaldehyde releasers), and fragrance,” the most opaque ingredient” of all, since it is mainly a blanket term under which corporations can conceal any other components they need, with out ever disclosing what they’re (within the US that is completely legal).
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