For Spring 2022, Olivier Rousteing Revisits His Biggest Hits From 10 Years at Balmain

Ten years in the past nearly to the day, Olivier Rousteing stepped into the highlight when he offered his first runway assortment as artistic director of Balmain. He was solely 25, having labored beneath his predecessor, Christophe Decarnin, for a few years. However he got here in with a plan: to mine the French luxurious model’s DNA and faucet into the basics of what had made the home that Pierre Balmain constructed what it’s, whereas concurrently pushing it in the direction of the web age and cultivating a brand-new viewers on social media.

As this was occurring, the revolving door on the very prime of the artistic ladder in style began spinning quicker, which means, increasingly more typically, designers’ tenures on the main homes grew to become shorter. Many did not keep on for greater than three years. For Rousteing to now be celebrating a full decade at Balmain, it isn’t simply uncommon — it is spectacular, particularly when you think about what he is achieved. 

Over time, Rousteing has managed to innovate on the concepts which have introduced him business success (prefer it or not, the attractive, ornate, body-hugging aesthetic he is pushed has resonated past the Kardashian-Jenner household and trickled down the market) whereas repeatedly bringing new ones to the desk. He is established and nurtured relationships with a number of the most influential celebrities on the planet (not many designers can rely on Beyoncé record a special message to play over the live stream of their fashion show), while becoming a massively influential figure himself. He remains one of the few Black designers at the helm of a global fashion brand, while advocating for diversity across the industry. All this to say: His Spring 2022 show for Balmain, held Wednesday night during Paris Fashion Week, was a big deal.

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