6 Different Types of Social Media Sharers

Jenis Pembagi Media Sosial

Just like SEO, social media promotion is also an integral part of a business website. In fact, major search engines like Google make sure to count social signals when ranking a business website on the SERPs (Search Engine Results Pages).

However, we need to understand that more than 85% of active social media users do not share information to promote the website consciously.Search Engine Optimization They share information because they find it interesting, and they want their friends and followers to be interested in them too.

Therefore, it is important to know what motivates people to share information online. Therefore, The New York Times Customer Insight Group conducted a study to find out the results. The study dubbed ‘The Psychology of Sharing’ found, among other things, there are 6 types of social media users in the world.

Intrigued by the various types? Here’s the list:

No.1: The Altruist

‘The Altruist’ is thoughtful, reliable and helpful. He cares deeply for his friends and followers, and has no problem keeping in touch with them. Strategi marketing online saat ini di media sosial, bagaimana postingan produk bisa memiliki engagement rate luaxs, cara promosi di instagram menjangkau banyak orang dan memiliki tingkat interaksi dengan followers/subscribers tinggi. Connectedness and empathy motivate him. He usually conveys valuable information via email or Facebook.

An altruist is someone who helps a sick family member by sharing healing-related posts, or emailing job openings to coworkers who are not working.

No.2: Career

‘The Careerist’ is a perfect example of the modern Web user. He knows that social media is a very powerful tool with enormous potential, and he is smart enough to use it to great effect.

He relies heavily on networking sites like LinkedIn to build professional relationships and grow his reach. Most careerists are independent workers, as they find suitable jobs on the Internet.

No.3: Connector

‘The Connector’ is an easygoing and creative person. He was patient and waiting for the perfect opportunity. He uses online deals and discounts more than any other sharer. Not only does he take advantage of these freebies, but he also shares posts so his friends and followers can use them.

No.4: The Hipster

‘The Hipster’ is a popular, tech-savvy and cutting-edge youth. He doesn’t like sending emails or using professional networking sites like LinkedIn. He relies on fast communication methods, and as such, prefers to share things on networking sites like Skype and Twitter.

No.5: Boomerang

‘The Boomerang’ uses every social network available to him to get reactions and validation. He likes to post thought-provoking questions and comments so he can be empowered with information. Apart from that, he also likes to engage other users and empower them with useful information.

No.6: Selective

‘The Selective’ is a cautious and discreet person, who prefers to send emails and private messages rather than make public shares. He is very intelligent and intelligent, and realizes that everything posted on the Internet is permanent. He is also picky about his friends, and only interacts with a handful of them.

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