Stella McCartney ‘Barely Knows What Sustainable Means Anymore’

A look from the Stella McCartney Spring 2021 collection.

Environmentally-conscious fashion has a language problem, and Stella McCartney knows it.

“I barely even know what the word ‘sustainable‘ means anymore,” she said on a Zoom press conference on Thursday. “There’s so much greenwashing going around, as we all know, and there’s confusion about what these words mean.”

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