Stella McCartney’s Joyful Pre-Fall 2021 Marketing campaign Comes With a Message

Stella McCartney has some ideas for what we might want to be wearing come autumn — but she doesn’t want to lose sight of the big picture. 

On Monday, the designer released the campaign for Pre-Fall 2021. McCartney continues to go down the alphabet of her brand manifesto, first introduced for Spring 2021: The imagery — which sees animal models traipsing London while wearing the collection — falls under “J,” for joy. It’s meant to portray “animals as equals,” according to a press release, showing them going about their lives in the city, shoulder to shoulder with humans. There’s even a mockumentary film narrated by British comedian David Walliams. 

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