Valentino Opts to Show in Milan Rather Than Paris This Season

Pierpaolo Piccioli.

Valentino might be an Italian brand, but for years it has shown at Paris Fashion Week. This season, in light of Covid-19, that’s changing: The brand will show its co-ed Spring 2021 collection at Milan Fashion Week on September 27.

In explaining the reasoning for the decision, the brand cited the “unprecedented times” brought about by the pandemic.

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