Viktor & Rolf’s Latest Couture Collection Is a Reflection of a Truly Unprecedented Time

For its Fall 2020 haute couture collection, Viktor & Rolf isn’t avoiding any of the issues the world is facing right now. Instead, it’s addressing some of the lifestyle changes brought about by a global pandemic — such as social distancing, stay-at-home orders and mask-wearing — head-on, not just in its video presentation for the Fédération de la Haute Couture et de la Mode’s digital fashion week (directed by Marijke Aerden and shot at the Waldorf Astoria in Amsterdam), but also in the designs themselves. 

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